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Machine Learning (ML) is an application of artificial intelligence that provides systems the ability to use data and learn without being explicitly programmed. The learning process begins by observing data (such as examples, direct experience, or instruction) in order to look for patterns that help inform future decisions. Common applications of ML can be seen in Netflix algorithms or social media feeds. 

How is ML used in real life?

Facebook uses personalization algorithms to tailor your newsfeed. The algorithm analyzes data about the posts you interact with, how you interact with them, and who posted them and uses to to tailor similar content to your feed.

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Amazon uses personalization algorithms to tailor your shopping experience. As you click on more items, the data is analyzed and you get recommendations for products accordingly. Major holidays can also contribute to the items you see. 

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Netflix uses data points such as genre, cast members, and language to tailor content to your feed. Netflix taken it a step further and created Nerflix Original content by analyzing user data and determining wha the most people would want to watch.

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Check out some videos to learn more!

These videos go into more depth about machine learning. Some concepts highlighted in the videos are subsets of machine learning such as deep learning and neural networks.

This student-authored guide was created as part of an assignment for Professor Lori Corso’s Advanced Legal Research course and is for educational purposes only. The content is the sole responsibility of the student author and does not represent the views of Villanova University. This guide is meant to simply highlight resources that may be used to conduct research in this area of law and information presented in this guide should be independently reviewed and verified by the reader; no representations are made as to the content’s currency, accuracy, or applicability to a particular legal situation. The information provided on this website does not, and is not intended to, constitute legal advice. Readers of this website should contact their attorney to obtain advice with respect to any particular legal matter.

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